Where Talent Meets Impact

Aaron Friedman, co-founder of Pana Partners, brings a visionary approach to recruitment, shaped by a rich history of fostering positive change and empowering the next generation. With a foundation laid in the bustling streets of New York and now making waves in Los Angeles, Aaron's journey is driven by a passion for connecting talent with opportunity in ways that extend beyond the conventional. His leadership at Pana Partners reflects a commitment to not just filling roles but creating ecosystems where exceptional talent and impact-driven organizations thrive together. Aaron's approach is deeply personal, leveraging cutting-edge technology to uncover unique candidates, ensuring every placement contributes to a broader mission of societal progress.

Beyond his role at Pana Partners, Aaron's dedication to social impact is exemplified through his work with OLASTEO, a non-profit he co-founded with his wife to broaden the horizons of under-resourced high school students through educational travel. This commitment to cultivating global citizens mirrors his professional ethos of nurturing diverse perspectives and fostering authentic connections within the workplace. Aaron's dual endeavors highlight his belief in the transformative power of empathy and education, both in shaping the leaders of tomorrow and in redefining the landscape of modern recruitment. At Pana Partners, Aaron is more than a recruiter; he's a pioneer at the intersection of talent acquisition and meaningful societal impact, championing a future where every professional engagement enriches our global community.

Denisse Guenoun, co-founder of Pana Partners and Miami native, first cut her teeth in the world of HR in the entertainment world. As a dynamic recruiter, Denisse blends extensive industry know-how with a unique talent for building meaningful and enduring relationships. Her journey, enriched by her experience as a personal matchmaker, informs her innovative approach to recruitment, where she prioritizes lasting connections over transient placements. Denisse's philosophy centers on nurturing long-term partnerships that empower both organizations and individuals to achieve their fullest potential.

At Pana, Denisse is more than just a recruiter; she is a visionary leader, fostering experiences and environments where talent thrives and businesses flourish. Her commitment to inclusivity and diversity is evident in every initiative she leads, driving forward a new era of recruitment where empathy and understanding are paramount. Denisse's work embodies a deep-seated belief in the transformative power of supportive workspaces, making her a pivotal figure in shaping the future of workplace engagement and employee experiences.

David brings a distinctive blend of psychological insight, marketing prowess, and operational expertise to the dynamic field of talent acquisition. His narrative is deeply rooted in the rich cultural tapestry of New York City, where his diverse professional journey first took flight. From his foray into the world of clinical psychology to his work in non-profit and health tech marketing, David's layered background is a natural byproduct of his innate curiosity in people's stories and a commitment to building a more empathic and sustainable world.

As a recruiter, David adopts a deeply relational approach, driven by a genuine desire to understand each candidate's narrative and their professional aspirations in the here and now. He is a strong advocate of holistic and whole-person recruiting, always paying close attention to the entirety of a candidate's story every step of the way. David's eye for design is also the magic behind Pana's general aesthetic and creative strategy, though his mastery over Photoshop & Canva is a constant work in progress.

A proud New Yorker and a devoted father of two, David places great value on family and the energetic pulse of the city. His dedication to crafting meaningful candidate experiences reflects his overall approach to life - lead with empathy, listen with intent, and imagine differently. At Pana, he leverages these values not merely to make placements but to foster relationships and environments where talent and organizations can make a real difference, together.